Two Days to Plan Your Next 18 Months of Growth

This year's Summit will be unlike any iTrip Summit before; an intense, two-day workshop, with the goal of providing you a real, actionable plan to double your business in the next 18 months.

November 10-11, 2021
Liberty Hall - The Factory at Franklin

230 Franklin Road
Franklin, TN 37064

The area around The Factory would not be considered "walkable" by most, so transportation to and from via car, or Lyft/Uber is recommended. Plenty of free on-site parking is available.

Public Transit

Some public transit is available in Franklin- and very affordable. The Blue line connects the Cool Springs area (where most hotels are located) with the Factory (stop circled in the accompanying image). Transit runs weekdays 6:30am to 6pm. Keeping in mind that our sessions are tentatively planned to end at 6pm, you may want to make alternative transit plans in the evening. Click the map image or the button below for more info on public transit options in Franklin. 
8:30am - 6pm, both days
This year, our Summit will be an intense, 2-day workshop-style experience, with a focus on helping you craft a growth plan for your individual business that you can take home with you, and execute over the next 18 months. 
This means that your presence and participation in the Summit this year is more vital than ever.

We'll still have time for some of your favorite elements from past Summits: like awards, roundtable discussions, after-hours drinks/meetups with iTrip staff and other franchisees, and much more.

We encouraged you to book one of iTrip West Nashville's rentals. The drive from West Nashville to Franklin is usually 30-40 minutes, depending on rush hour traffic.

Hotel Recommendations:

These hotels are close to The Factory and are listed in no particular order. Average nightly rate is accurate for November 9-11 as of the time of this writing. Please check actual rates by contacting the hotel:

The Harpeth Franklin ($329/night avg price)

SpringHill Suites by Marriott ($139/night avg price)

Drury Plaza ($121/night avg price)

Hyatt House ($139/night avg price)

Franklin Marriott Cool Springs ($182/night avg price)


Meals will not be provided by iTrip. But there are numerous excellent restaurants in Factory a couple hundred feet from where we will meet. We will have coffee, tea and water available throughout both days.

We also are considering having some food trucks visit during lunch time both days, in order to expand your lunch options. For more information on dining options in the Factory, you can visit their website here.


Our number one priority is providing a safe environment for all Summit attendees. These protocols will serve as a baseline, and may be updated as we get closer to the dates of Summit.

  • Masks covering the nose and mouth are required to enter Liberty Hall. These may be removed, if comfortable, once seated during sessions or during meals.

  • At registration, you will be asked to share your comfort level regarding social distancing/close contact with others. Your name badge will be color coded based on this information so that others can be aware of and honor your wishes. We ask that all attendees familiarize themselves with the color coding system and honor the comfort levels of each person in attendance.

  • Summit seating has been designed to provide more distance between attendees, and with materials (tables, chairs, etc.) that allow for proper sanitization. Click here for a seating chart for this year's Summit.

  • All tables and touch points will be sanitized prior to the start of the day and during every break.

  • Hand sanitizer will be provided at multiple locations throughout Liberty Hall and attendees are encouraged to use it frequently.

  • If you feel sick or unwell, please do not attend the event.

  • If any of the dates for Summit 2021 fall into a personal quarantine period, please do not attend the event.

  • COVID-19 Policies and procedures are subject to change based on guidance issued by the CDC, state and local health authorities, or our parent company, Inhabit IQ.
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